Book marketing
Marketing built on discoverability, not promises.
Metadata, positioning, launch planning and market-entry support for authors publishing into new territories — measured against figures you can verify yourself.
Overview
We can improve how findable a book is. Nobody can guarantee sales.
Most marketing spend for books is wasted on activity that cannot be measured. We start instead with the work that reliably changes outcomes: accurate categories, honest positioning, well-written descriptive copy, correct comparative titles and clean metadata in every channel.
From there we plan a launch that fits the book and the market — review outreach, translated press materials, retailer promotions and, where it makes sense, paid discovery with a stated budget and a reported result.
We report on what happened, including what did not work. You will not receive a report that only contains good news.
What is included
Scope, in detail.
Everything listed here appears as a line item in your written scope, with the responsible lead named.
01
Metadata optimization
Categories, keywords, comparative titles and descriptions built per territory and channel, not copy-pasted.
02
Positioning and copy
Cover copy, retailer descriptions and author biography written for readers in the target market.
03
Launch planning
A dated plan covering pre-orders, review copies, announcements and channel promotions.
04
Review and media outreach
Targeted submissions to reviewers, trade press and market-relevant outlets, with a record of who received what.
05
Translated press materials
Press kits, synopses and author materials localized for each market you enter.
06
Retailer promotions
Nomination for channel merchandising and price promotions where the title qualifies.
07
Author platform support
Practical guidance on your own website, newsletter and social presence — advice, not outsourcing.
08
Paid discovery
Optional advertising with a set budget, defined targeting and reported spend against measurable result.
09
Performance reporting
Sales, ranking and channel visibility reported against the plan on a fixed schedule.
Method
How the work runs.
Each stage ends with something you can read, hear or check before the next stage starts.
Stage one
Market read
We look at the comparable titles, categories and price points in each market you are entering, and write down what is realistic.
Stage two
Positioning
Agreement on how the book is described, to whom, and against which comparative titles.
Stage three
Metadata build
Channel-specific metadata prepared and submitted, then verified live on each retailer.
Stage four
Launch plan
A dated plan with owners, budgets and the measurement for each activity.
Stage five
Execution
Outreach, submissions and promotions run to the plan, with a shared record of every contact made.
Stage six
Review
A post-launch report on what moved, what did not, and what we would change for the next market.
Deliverables
What you receive.
Files, documents and reports are yours. We keep no rights over deliverables beyond what a signed agreement states.
Positioning document
Audience, comparative titles, description copy and the market read behind them.
Metadata sheets
Per-channel, per-territory metadata as submitted, kept for future updates.
Launch plan
Dated activities, budgets, owners and the measure of success for each.
Performance report
Verified figures against the plan, with the disappointments included.
Reference
What we measure, and what we do not claim.
Every figure below can be checked by you in your own retailer and royalty dashboards.
| Activity | What we measure | What we cannot promise | Reporting cycle |
|---|---|---|---|
| Metadata optimization | Category rank, search visibility | A bestseller position | Monthly |
| Review outreach | Copies sent, reviews published | A favourable review | Per campaign |
| Retailer promotions | Placement secured, units in period | Selection by the retailer | Per promotion |
| Paid discovery | Spend, clicks, attributed sales | A fixed return on spend | Weekly during campaign |
| Translated press kits | Outlets reached per market | Coverage volume | Per market |
| Author platform | Newsletter and site improvements | Follower growth | Quarterly |
Scale
Context for planning.
Indicative figures to help you plan. Project-specific numbers are always confirmed in your quotation.
0
Marketing activities we report on
0%
Figures you can verify yourself
0
Guaranteed-sales claims we make
0
Performance reports per year
Questions
Frequently asked.
Can you guarantee bestseller status?
No. Any agency promising a chart position is either buying it artificially or misleading you. We commit to discoverability work and honest reporting.
Do you buy reviews?
Never. We send review copies to reviewers who may or may not respond, and we tell you which did.
Is advertising included?
Only if you choose it, with a budget you set. Spend and result are reported separately from our fee.
Can you market a book you did not publish?
Yes. We often start with a metadata and positioning review of an existing edition.
Next step
Start with a metadata review
It is the cheapest marketing work with the most reliable effect. Send us the retailer links and we will tell you what is holding the book back.